SEO Management
It's not enough to just have a well-designed website.
A website needs to
attract and maintain visitors to provide any value.
Appearing in search results greatly improves the odds that someone visits and
trusts the content your website.
Search engines 
have certain requirements that need satisfied in order to rank higher in search results.
Utilizing
search engine optimization (SEO) 
is the answer to
increasing website performance and rankings.
What is SEO?
Search Engine Optimization (SEO)
is a technique that uses multiple web content and design elements to rank a website higher in search results and increase higher-quality
web traffic .
Different types of
keyword-focused
text serves as reference for search engine
algorithms .
Regularly generated original content provides additional value to a website and helps to satisfy search engines' ranking requirements.
Multimedia content ,
image tags ,
backlinks ,
and other factors also come into play.
These different media are necessary to generate web traffic from desired demographics.
Long gone are the days of slapping a skeleton site on the web and expecting success.
SEO Basics
While sounding exceptionally technical... there are some basic elements to SEO.
Basically, one wants to ensure that the content of a website is relevant and engaging.
This is accomplished through the use of
content-focused text
and
compelling images .
Ultimately, these elements help to drive up
web traffic
when used in combination.
Engaging content results in quality web traffic and this leads to better search rankings.
Keywords & Key Phrases
Keywords
and key phrases are the primary components of effective SEO.
Web page text needs populated by words that are relevant to what a website is about.
This allows
search engines
to match content to the search terms that potential visitors type into those search engines' search boxes.
If these terms are not present, the likelihood of a page appearing in the search results are nearly non-existent.
However, one cannot just saturate a website with terms over and over.
There has to be proper distribution on the proper pages to properly satisfy
algorithms .
Incorrect implementation can actually lead to a website being penalized.
Dexa understands how to craft text and get the proper results.
Images
Keeping a website interesting requires more than just well-written text.
Visual aides go a long way when trying to retain website visitors.
They break the monotony of walls of text, provide more context to a page, and gives a reason for visitors to stay on a page.
Additionally, images can be tagged with
keywords
and key phrases to further satisfy search engines'
algorithms .
We can generate custom images, use client-acquired images, use stock images, and implement them effectively.
Web Traffic
Web Traffic
is one of the ultimate goals of implementing great SEO.
A website has little to no value unless it has a steady stream of web surfers.
Spreading information about services, brand recognition, and making sales are all the results of people actually viewing content.
However, not all web traffic is created equal.
The goal is to engage visitors with quality content... starting with
relevant text
and
compelling visuals .
Visitors bail on websites when these factors are not in place and create a negative effect on search results rankings!
Custom Original Content
What separates mid and low-tier websites from the high-tier is custom original content.
This is primarily composed of topical blogs and engaging video content.
Adding these valuable pieces of media gives visitors value... before they even spend a dime with a company!
Moreover, these provide further means of conveying information about products, services, scheduling, and company news.
High quality content ensures an increase of word-of-mouth and
social media
exposure.
Blogs
Blogs
utilize the basic SEO elements of
keywords/phrases
and
images
in focused packages.
Blog content comes in 2 styles: standard and cornerstone.
Both are instrumental in implementing effective SEO.
The topics come in multiple flavors and can be utilized for different purposes.
Flavors vary from
product reviews
to news pieces to
how-tos
on various subjects.
Dexa understands the fundamentals of quality blog content and creates articles ranging from entertaining to scholarly on a variety of subjects.
We can even take client-generated content, brush up the SEO, and handle the posting process.
Standard
Blogs
Cornerstone
Blogs
Blogs allow for site content to deviate in different directions without detracting from the
big picture .
Standard blogs provide entertainment, company news, or information that gives visitors cost-free value.
Website popularity and brand trust are the results of quality content.
Articles typically run 300 - 450 words and include a few images.
Well-written ones pack a decent amount of SEO punch.
Cornerstone content
and blogs stick to the pillars and foundation of what a website is about.
They allow for expansion on subjects that may only be touched on within the website's
static pages .
Showcasing this content can help on-the-fence visitors come to a favorable decision about products and services.
Articles run 700 words or more, use more images, and benefit from the inclusion of
multimedia content .
Content must be high quality and well-written to get the extra SEO boost they are made for.
Video
The rise of video hosting sites like
YouTube
and
Vimeo
brought videos into the SEO fold.
One reason to include great video content is to
keep visitors on a page longer while watching.
Another reason is
multimedia content presents a greater
premium and professional look.
This is achieved by hosting the video directly on the site or, more commonly,
embedding videos
from YouTube.
Quality content can be added or embedded from existing YouTube channels or video files.
Ask us
about creating
custom video content .
All this SEO and content stuff sounds all well and good but how does anyone know where to see it?
How is initial
web traffic
generated to boost rankings of all these sweet
blogs
and
videos ?
Easy.
Social media .
Linking created content through social media informs your audience of anything new or entertaining.
Regular posting keeps an audience engaged and interested.
Quality content often gets shared, increasing potential exposure of content to a new audience.
Exposure can be further increased through boosted posts.
Dexa can utilize any existing social media presence and set up and manage new accounts with various outlets.
Social Media