Web Design
The hardest part of breaking out into the
World Wide Web 
is getting a quality website established.
It's not as simple as getting a few services listed and slapping up a few pictures next to your logo.
Web design requires planning around a unified theme, incorporation of a company's existing identity, and using quality assets.
Modern web visitors easily spot the difference between a professionally built website and a jumbled mess.
Websites are harshly judged and bleed visitors when not properly presented on mobile devices.
Another important aspect of a website is that it has to cater to its audience rather than becoming a vanity project.
We ensure that the overall theme and functions of the sites we build are top-notch and engaging to the audience.
All sites are checked for proper readability and functionality on mobile devices.
Our websites are built to ensure long-term stability and allow expandability.
Use the buttons below for more information about our web design services:
New Website Design
A presence on the web has become a necessity for businesses trying to thrive in the
Information Age .
Potential customers and clients want access to decision-making information when they need it, even outside traditional business hours.
Getting them that information doesn't need to be a struggle, however.
We at Dexa know how information needs to flow for the end user to have the best experience obtaining it.
We also set realistic project times and deliver with respect to client requests and revisions.
No one wants their new website to be "Coming Soon" for the next few years.
Our standard web builds comprise of:
-
The Main / Home Page
- Includes an introductory statement about the company, a 3 panel slider, and visible links to the pages that need the most traffic.
-
Basic Services Page -or- Basic Product Showcase
- Sections for a maximum of 4 services are given a brief description and displayed with pricing, if applicable.
- A maximum of 20 products are presented with descriptions and pricing in a non-store, showcase format.
-
Basic Blog Page
- A page for clients to share updates, news, and topical writings presented in a basic format.
- Easily accessible for updates via WordPress.
-
Contact Page
- Includes operational hours, contact numbers, contact emails, closed holidays, addresses, and a basic contact form.
-
About Page
- A page to present a client's brief history, give some background on key members, and/or any mission statements.
-
Headers and Footers
- Headers are designed for both desktop and mobile to match the website's overall theme and can include quick buttons that link to a contact form and dial the main phone number.
- Footers are designed for both desktop and mobile to match website's overall theme and can include quick buttons to link existing social media platforms.
-
Basic SSL Certificate
- Secure Sockets Layer (SSL) certificates are standard tech for keeping an connection secure between 2 systems over the internet.
- Encrypts data transferred when a customer sends information with an online order or through a contact form.
- Adds https to website URL.
Website Platforms
There are many options for building websites out there.
Choosing the right one will determine
uptimes ,
loading speed, and what additional options are available for the functionality of a site.
We start with trusted, reliable web hosting that fits our clients' needs.
WordPress
is the preferred platform for our web design. It offers a large variety of options for features, animations, stylization, and security.
Once the right pieces are in place, we add further customization via HTML
and
CSS . We also work with clients that have their hosting set up through Wix
and other website builders. 
Info & Asset Quality
The anatomy of a successful business website includes accurate company information, as well as quality image and video assets.
These integral pieces are what tell your potential clients, customers, and visitors what your website is all about.
When these pieces of information are provided directly, it provides a better, more authentic impression to those viewing your website.
Modern web surfers appreciate when a website is portrayed acurately and assign more value when presented in high quality.
However, stock images can be made effective when utilized properly in the absence of directly provided assets.
Lower quality assets can also be made effective with the right touch-ups and when implemented properly.
This can make up for some of what they lack in visual appeal due to being pixelated.
Dexa can create a quality, informative site out of whatever pieces you can provide.
Use our checklist to get an idea of what will be needed.
Quality Website Elements
-
Accurate Company Information
- Office & Operating Hours, Location(s) & Address(es), Contact Phone Number(s), Email Address(es), Contact Turnaround Times, Departments & Names of Contacts, Etc.
-
High Quality Digital Company Logos
- Image files of 1024 x 768px or better
- Logo Design Service Available
-
High Quality Digital Images
- Image files of 1024 x 768px or better
- Landscape Orientation Preferred
- Images of Products, Employees, Services, Buildings, Projects, Etc.
-
High Quality Video
- Video files of 1280 x 720px or better
- Videos of Operations, Processes, Company Ads, Products, Demonstrations, Etc.
Use the buttons below to check out some of our completed
projects 
,
to contact us via our
online form ,
or fill out our
website questionnaire
to receive a quote.
Additional
Features
Our standard builds include the basic pieces necessary for a successful website.
Anything included in our website designs can be expanded upon to include more services, more products, and additional pages.
More stylization can be added to build on its personality.
We also offer a slew of other features and functionality.
Check the sections below and take a dive into how we can take a website to new heights.
Contact Options
Contact Forms
Websites generate more leads with more communication options.
Ours get set up with basic contact forms to allow visitors an option over phone calls.
Contact forms, combined with
CAPTCHA
verifications, keep internal email addresses private and greatly deter spam.
Premium versions of form plugins allow for more information fields and the use of conditional logic.
Live Chat
Live chat services provide direct access to online visitors and customers.
This gives your support team the chance to answer online questions and concerns in real-time.
Add live chat for hands-on customer service to turn those questions into purchases.
Subscription / Sign Up Forms
Connect with customers more directly by implementing subscription prompts for visitors.
Establish or add to an existing physical and email mailing lists to expand your reach.
Sign up prompts can be set up to appear after a set time or permanently on a page.
Get more eyes on your ads and announcements.
Stylization
No one wants a boring, stale design attached to their brand and the people viewing your website don't want to see it, either.
The overall experience of a website is a large part of what makes it successful.
We set out to create stylish websites from the get-go.
We also understand that a little more flash contributes to winning people over when they get first impressions and decide on return visits.
Blog
Styling
Custom Graphics
& Animations
Video
Embedding
Other Unique
Elements
Blogs are an
important component
of successful websites.
Areas of a website can be designed to increase their accessibility beyond a single link.
Moreover, adding a custom layout and color scheme adds personality to each entry.
Some of the ways we add customization are:
- Matching the Overall Site Theme
- Blog-specific Theme Development
- A Featured Blog Gallery in the Header
-
Content Areas Showcasing Different Types of Blog Entries
- Category, dates, most recent, featured, etc.
Check out our SEO Management page
for more information about blogs and how they impact a website.
Custom graphics add a unique touch to any website and punctuate the overall identity being presented.
They are also excellent for presenting various types of information.
Dexa can produce charts,
custom icons, infographics, and more to round off the look of your website.
Animations add a premium feel to a website while providing eye-catching motion that gives visitors another reason to spend more time there.
They are especially useful in conveying abstract concepts in the place of wordy explanations.
We can develop animations from fully customized graphics, using existing assets, or a combination of both.
Video is an excellent way to complement text and image content on a website.
It adds significant value regardless of whether you plan on creating content for informative purposes, advertising, entertainment, or any other reason.
Video can either be hosted directly from the website or through embedding from any major video hosting website.
Hosting videos with sites, such as
YouTube
or
Vimeo ,
will provide the most accessibility to a larger audience.
Placement is key when getting the most out of video content.
Dexa understands how to get visitors to identify and engage with video favorably.
Take a look at our section on video content
from our SEO Management page for more information.
E-Commerce
/ Online Store
Getting more eyes on your products is the basis for better sales.
What better way than putting your stock online for all to see?
Setting up an online store will provide the convenience that many consumers crave combined with encrypted and secure checkout.
We can get you set up with product search, multiple shipping options, and a variety of payment methods.
Also available is automatic state sales tax calculation on placed orders.
Your needs determine the best way to set this all up and get things rolling.
Please note: online shops incur monthly charges that vary based on the features implemented.
Payment
Methods
Shipping
Methods
Customer
Accounts
Customers appreciate having a variety of payment options to choose from.
Here is a list of some of the methods that can be implemented on one of our websites:
-
All Major Credit Cards
- Visa
- Mastercard
- Discover
- American Express
-
PayPal
-
Square
-
Stripe
-
Google Pay
-
Apple Pay
-
Amazon Pay
Somehow products that are ordered need to get to the customer, right?
Charging properly and arranging shipping doesn't have to be a hassle.
Package dimensions and weights can be used to automatically calculate shipping costs at checkout.
Customer-selected shipping automatically purchases a label that just needs printed and put on a box.
Carriers available for automatic shipping calculation:
This allows you to control which carriers deliver your goods and total shipping costs.
Planning on using International shipping?
Stores can be set up to accommodate customers and inform them of custom duties and other additional charges.
Please note: the carriers available for automatic shipping service vary depending on how online shop is set up.
Guest checkout is the simplest way to allow purchases on an online store (for the seller).
However, allowing account setup provides customers with a better overall shopping experience.
Saved addresses, contact information, and payment methods create a faster, easier shopping environment.
Less hassle adds up to more sales.
Customers can even view past orders and verify tracking details with a few menu clicks.
Not interested in keeping customer data online?
All online stores can be set to use guest checkout.
This way any customer data is handled in-house and gets filed similarly to in-person sales.
Conversely, purchases handled with PayPal
,
Google Pay ,
Amazon Pay ,
and
Apple Pay
use their own customer records to verify details. Transactions are still safe and easy under the security of these trusted tech companies.
Website Redesign
Websites are the
digital billboards of companies around the globe.
The functions and features of these billboards improve and the layouts change as the internet ages.
Long gone are the corny gifs, gaudy backgrounds, poorly framed link tables, and a lack of responsiveness.
What's in is visitor-friendly design, a smart navigation layout, and having multiple ways for visitors to make easy contact.
Redesigned websites already built in WordPress are capable of all our previously mentioned Additional Features
. Check out the following sections for information about redesign options:
Update to
WordPress
Redesign Existing
WordPress Site
Redesigns on
Other Platforms
Upgrading from basic
HTML
websites is a must.
Moving to
WordPress
opens up more options when it comes to features, functionality, and security.
Adding
responsive web design
alone goes great lengths in positively affecting visitors' first impressions.
Some Things to Expect with WordPress:
-
Website Hosting Change
- Moved to WordPress-ready environments on better servers
- Domain transfers are recommended if managed by old web host
- Themes & Plugins
-
Responsive Design
- Responsiveness means that elements of a website adjust and rearrange to fit different screen widths
- Mobile web access consistently accounts for half of all web traffic
-
Non-responsive websites bleed visitors, leading to less sales and a higher
bounce rate
-
Basic SEO Implementation
- Search Engine Optimization (SEO)
- Text content generated for website will focus on keywords and key phrases
- Basic SEO for images
Need a makeover for a website already on WordPress?
Redesigns can be set up right through your existing hosting.
We'll still provide pricing for some comparable hosting to assist in making a more informed decision.
Themes & Plugins
We attempt to keep as many of your existing plugins in the new build.
However, we will always update to the highly customizable, professional theme
that we use to build our sites. Recommendations for new plugins
will be made according to the needs of the client.Responsive Design
All websites, new and redesigned, are created to be responsive to ensure the best experience for visitors.
Basic SEO Implementation
Text and images optimized for basic focus on industry keywords and key phrases.
Advanced SEO and content generation is available as a service.
We will redesign websites created through
Wix .
Please note that the Wix platform has feature, functional, and design limitations.
All redesigns will be limited by the Wix's web building environment.
Redesign can be performed on websites that are built on web hosts' website builders.
We can also redesign websites that are built through other web building websites, such as Squarespace
.
Use our contact form
or give us a
call 
for more information.
All created websites are subject to final approval by the client.
If you're not sure of the platform or language of your current website,
call
or
contact us .
We'll set up a meeting about the options available for your particular build.